Variable Fonts: A Paradigm Shift for Designers

In September, at the ATypI Conference in Poland—a sort of “who’s who” in the world of typography—the world was introduced to a game-changer for Web UX design: Variable fonts. A variable font is a single font file that behaves like multiple fonts. It...

Is Brutalism the Future of Web Design?

“Brutalism” is an emerging design trend that aims to disrupt the Web’s predictable aesthetics—to use slap-dash, rough, almost “handmade” HTML structures to rebel against the cozy, flat, and unremarkable designs of most new websites....

4 UX Principles I Learned at the Waterpark

A few weeks ago, I took my kiddos to Typhoon Texas—one of the best waterparks in the state, just outside of Houston. It was my first time there. I was floored. Typhoon Texas is a supremely well-oiled machine that can teach Web designers (like me) a thing or two about...

Effectively Using Icons in Web Design

Icons are the hieroglyphics of the 21st century. By replacing words with symbols—and thus using much less real estate—icons aim to make consuming info quick and flexible. But there are some inherent pitfalls when using icons… Potential Flaws in the Icon System...

Your Newest Secret Weapon: Designers

“Design” is probably too big a word. It comprises too many ideas, disciplines, and people to be a meaningful word on its own. For most of my life, “design” was something that companies farmed out to an ad agency or marketing consultant. But, lo! That paradigm is...

5 More Ways to “Gamify” Your Website (Pt. 2)

Last week, we shared with you Five Ways to “Gamify” Your Website. Here are five more to chew on… Iterate, Iterate Again Every few months, many video games are updated automatically by the designers. New characters are added, new missions—and a...

5 Ways to “Gamify” Your Website (Pt. 1)

This is the first of a two-part series on how “gamification” can improve your website and online marketing efforts.  “Gamification” has been the buzziest of buzzwords for awhile. The word means pretty much what it suggests: the application of elements of...

Say These 3 Sentences to Sound Like a Web Designer

You’re at a cocktail party. You find yourself in a conversation with a few Web designers. (You’ll know they’re designers because they’re either the most brightly or most monochromatically dressed people at the party.) You, however, aren’t a designer. You’re a...

Client Case Study: Verde Valley MFR

Client Background Verde Valley Myofascial Release is a hands on manual therapy and massage option for those who want to alleviate pain and work towards total body wellness. The company was formed by Robert Hendryx, LMT in April 2013 as a sister company to Hands On...

Web Design Matters

The truth is that we are a society of consumers. We judge everything by how it looks, feels, attracts, compares, and how it makes us feel about ourselves. Not only do we judge, but we use these connections to hold our own esteem to some degree. How would we ever think...